About SOUL Fine Robusta
Founded in 2018 by two sisters from Buon Ma Thuot—the heart of Vietnam’s coffee region—Soul Fine Robusta was born out of a deep-rooted passion for authentic Vietnamese coffee. Growing up on a coffee farm, the founders witnessed the widespread compromises in quality and integrity within the local coffee industry. In response, they set out to reject shortcuts and create a brand that prioritizes genuine quality, transparency, and cultural authenticity.
Soul Fine Robusta is committed to elevating Vietnamese Fine Robusta, a premium version of Vietnam’s most cultivated coffee variety. From sustainable farming to precise processing and roasting, Soul refines every step to deliver consistently high-quality coffee.
Recognized among the top in Vietnam and Asia, Soul is on a mission to elevate Robusta’s global reputation and celebrate Vietnamese heritage—“Crafted by Vietnamese Soul” with care, from farm to cup.